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Kudos to New York Times columnist Tom Friedman, who’s scored yet another triumph with his latest column, And the Color of the Year Is …. That color, of course, is “green,” an assessment with which I can hardly argue. But it’s more than that.
Friedman’s column resonated with me on several levels, not the least of which was his assessment of our changing vocabulary:
For so many years the term “green” could never scale. It was trapped in a corner by its opponents, who defined it as “liberal,” “tree-hugging,” “girly-man,” “unpatriotic,” “vaguely French.” No more. We reached a tipping point this year — where living, acting, designing, investing, and manufacturing green came to be understood by a critical mass of citizens, entrepreneurs and officials as the most patriotic, capitalistic, geopolitical, healthy and competitive thing they could do. Hence my own motto: “Green is the new red, white, and blue.”
Read the rest of Makower’s post
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Here’s hoping every year will be Green until we change to the Dove Blue of Peace.