from shorter Zmag article based on the paper
It is taken for granted by all political actors that the mass media is an essential resource for communicating (or in most cases, propagandising too) the wider public. Progressive voices, like those of Green politicians however seem to have accepted that they must endure the seemingly never-ending assaults that the corporate media wages on their demands for more participatory forms of democracy. Even the labour movement – the largest, most credentialed and well resourced social organisation prior to the 1980s – has historically, been consistently treated with hostility by the media; with the media consistently equating conservative values with common sense and identifying wage increases as the main cause of economic problems. Current research also shows how the labour movement is still systematically misrepresented in the media despite its financial strength, application of professional public relations techniques and democratic ideals. It is not surprising then, that Green electoral candidates and parties are regularly marginalised from the mainstream media. Although there have been some improvements in the media’s coverage of Green issues in recent decades, the question remains: how beneficial is this media coverage to the Greens’ political agenda? This article seeks to answer this question by initially examining the Greens’ relations with the mass media, and then secondly by reviewing Green party policy responses to media reform in Australia, Canada, the United Kingdom and the United States.
Filed under: Green Party Websites, media
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